It is worth remembering again some questions: What are the behaviors to be promoted by the app? And what are the values we promote? As mentioned in part I, a research work was carried out to inquire about the potential use of a savings application for children revealing the vision of the respondents who would be willing to use an app.
On the one hand, there were the visions of the “educating parents” , who expressed concerns such as: “So that my children have an easy and fun method.” “I share promoting savings from an early age.” “To generate the habit of saving.” “It is innovative and suitable for these times.” “Because it can be more systematic.” “For advice on how to do it.”
Another group of parents, more cautious and perhaps, why not, also somewhat more controlling, raise some other concerns. They refer to the potential use of an app and what should be taken into account when designing a savings application, so that it aligns with the feelings of responsible adults. Some observations are: “You should study it very thoroughly so as not to skip stages in life.” “It depends on what values it transmits.” I have to know the app and have confidence. “
And a third group of parents is halfway there. Questioning parents, those that Clinkky wants around, because they are the ones who help their children to think. Among its manifestations are opinions such as: “It would be good to generate the habit of saving in children but without generating a constant concern for money.” “I should see it, it could help me to organize myself better.”
And in fact, children earn income through different ways: allowances, birthday gifts, gifts on special occasions or even sometimes for the completion of a task or as a reward for a school or sports success. Many children from an early age have money from them. Therefore, when designing a child savings app, Clinkky is guided by at least two questions: What are the behaviors to be promoted by the app? And what are the values?